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Hotel chain boosts tourism in Falkirk with major investment

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Hotel chain boosts tourism in Falkirk with major investment

Falkirk’s rising position as one of Scotland’s major tourist destinations has helped spark further investment and growth from Britain’s biggest hotel chain, Premier Inn, which has announced expansion and refurbishment across its estate based in the area.

The leading hospitality business has started building a total of 66 new bedrooms in addition to major refurbishment work on existing accommodation across its four hotels.

The investment coincides with the launch of a major tourism drive for the Falkirk area, led by VisitFalkirk, which aims to increase overnight stays as a key part of its five year strategy. Public awareness and experience of the Falkirk area has significantly increased in the last year with the opening of more major attractions including The Kelpies, which has already welcomed one million visitors in its first year. The area also boasts established tourist attractions such as The Falkirk Wheel, has a thriving canal network and is part of the celebrated John Muir Way walking trail.

To facilitate growth in the area and attract inward investment, Falkirk Council’s £multi-million infrastructure programme, which is aided by the Scottish Government’s Tax Incremental Finance scheme, is unlocking land ready for development with improvements to road and access points to support future land use. The Falkirk Gateway is one such site identified as a key opportunity for the leisure and hospitality sector, given its prime location next to Falkirk Stadium and Helix Park, which is home to The Kelpies. …

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